Kipany

Solution

Media-to-revenue, fully closed-loop.

We sit at the intersection of media and conversion — capturing response from DRTV, CTV/OTT, digital, social, audio, and podcast and turning it into traceable revenue.

The opportunity

Built for the realities of performance lead gen.

If your brand drives traffic to web, IVR, AI, or live agent, we are the answer at the other end of the response.

Every channel, every flight, every offer measured against the only metric that matters: revenue.

$2.4B

Annual client revenue

Omni

Channel capture

Live

Attribution

Scope of work

What we deliver.

The building blocks of a performance lead gen program that converts.

01

Cross-channel capture

DRTV, CTV/OTT, digital, social, audio, and podcast response unified in one CRM.

02

Real-time attribution

Every contact tied back to the exact media that produced it.

03

Offer & script testing

Continuous experimentation on what converts, by source.

04

Flight-level reporting

Per-flight performance so media buys optimize against actual revenue.

How it works

The performance lead gen flow.

Every stage engineered for the one after it.

  1. 1Capture

    Cross-channel intake

    DRTV, CTV/OTT, digital, social, and audio response unified in one CRM with live attribution.

  2. 2Test

    Optimize by source

    Offers and scripts experimented on continuously, per channel and per flight.

  3. 3Report

    Close the loop

    Flight-level revenue reporting tells media exactly where to shift spend.

Bottom line

Outcomes you can take to the scoreboard.

Provable ROAS

Close the loop from impression to revenue, not just to a click.

Smarter spend

Shift budget toward the channels and creatives that actually convert.

One accountable partner

Strategy, agents, CRM, and reporting under one roof.

In the field

Receipts, not rhetoric.

Multi-channel advertiser

From impression to provable revenue

One accountable partner tied every contact back to the media that drove it — turning ROAS from a guess into a number.

$2.4B annual revenue

Representative outcome from a comparable program.

Explore case studies

More solutions

Keep exploring.

Let's build it

Design a performance lead gen program around your KPIs.

Tell us your goals and we'll map the people, process, and platform that hit them.